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Breaking up with your bank : the role of competitors' effective advertising in customer switching intention
Zhao, Cong - In: Total quality management & business excellence 36 (2025) 1/2, pp. 59-77
Persistent link: https://www.econbiz.de/10015178467
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Service failure and negative Word-of-Mouth in Chinese retail banking : a moderated-mediation approach
Zhao, Cong; Noman, Abu Hanifa Md.; Abedin, Mohammad Zoynul - In: International journal of bank marketing 43 (2025) 1, pp. 82-105
Persistent link: https://www.econbiz.de/10015202508
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Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Zhao, Cong; Noman, Abu Hanifa Md.; Hassan, M. Kabir - In: International journal of bank marketing 41 (2023) 3, pp. 550-571
Persistent link: https://www.econbiz.de/10014267105