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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
12
Konsumentenverhalten
12
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Customer value
7
Kundenwert
7
Einzelhandel
6
Market segmentation
6
Marktsegmentierung
6
Retail trade
6
B-to-B-Marketing
5
Business-to-business marketing
5
Marketing management
5
Marketingmanagement
5
Portfolio selection
5
Portfolio-Management
5
Theorie
5
Theory
5
Dienstleistungsmanagement
4
Einzelhandelspreis
4
Experience
4
Retail price
4
Service management
4
Welt
4
World
4
Customer integration
3
Kundenintegration
3
Marketing
3
Autobiography
2
Brand
2
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer behavior
2
Customer requirements
2
Customer service
2
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7
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English
10
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Bolton, Ruth N.
10
Gustafsson, Anders
3
Grewal, Dhruv
2
Lemon, Katherine N.
2
Levy, Michael
2
Tarasi, Crina O.
2
Witell, Lars
2
Agarwal, James
1
Bramlett, Matthew D.
1
Malhotra, Naresh K.
1
McColl-Kennedy, Janet R.
1
Sirianni, Nancy J.
1
Smith, Amy K.
1
Tse, David K.
1
Wagner, Janet
1
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Journal of retailing
3
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Journal of international marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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1
A model of customer satisfaction with service encounters involving failure and recovery
Smith, Amy K.
;
Bolton, Ruth N.
;
Wagner, Janet
-
1998
Persistent link: https://www.econbiz.de/10000986727
Saved in:
2
A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
Bolton, Ruth N.
;
Lemon, Katherine N.
-
1998
Persistent link: https://www.econbiz.de/10000988899
Saved in:
3
The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Bramlett, Matthew D.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 48-71
Persistent link: https://www.econbiz.de/10002707976
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
Saved in:
6
Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.
;
Gustafsson, Anders
;
McColl-Kennedy, …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
Saved in:
7
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
8
Special issue: service excellence
Bolton, Ruth N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003438184
Saved in:
9
Six strategies for competing through service: an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003438190
Saved in:
10
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
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