Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this...

With the expeditious proliferation of mobile marketing in today's technology-empowered society, the demand for ride-sourcing services, as offered by companies such as Uber, Ola or TaxiforSure, have significantly escalated among Indian consumers; they are increasingly disposed to paying a premium...

Manuscript type: Research Article. Research Aims: This paper aims to analyze factors that affect customers’ adaptation to using Internet Banking among banks’ customers in Indonesia. The variables hypothesized to influence adaptation to using Internet Banking are Importance of Internet...