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La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur
Diallo, Mbaye Fall; Philippe, Jean; Seck, Anne Marianne - 2014
Persistent link: https://www.econbiz.de/10010370765
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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How shopping mall service quality affects customer loyalty across developing countries : the moderation of the cultural context
Diallo, Mbaye Fall; Sall, Fatou Diop; Djelassi, Souad; … - In: Journal of international marketing 26 (2018) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10011964226