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Till death do us part: customer commitment after negative publicity : the role of relational variables and cognitive dissonance
Banerjee, Shubhomoy; Ghosh, Abhijit - In: Asia-Pacific journal of business administration 15 (2023) 5, pp. 649-672
Persistent link: https://www.econbiz.de/10014455558
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The influencing factors of customer satisfaction in mobile brands in Myanmar
Ba Nyar Eain; Ghosh, Abhijit; Chakkaravarthy, Midhun J.; … - In: Recent trends in business and entrepreneurial ventures, (pp. 199-211). 2024
Persistent link: https://www.econbiz.de/10015056614