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Strategic management and marketing in the service sector
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10004313176
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Strategic management and marketing in the service sector
Grönroos, Christian - 1993 - 4. print.
Persistent link: https://www.econbiz.de/10004180287
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Konkurrenskraft i servicesamhället
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 40 (1987) 3, pp. 137-144
Persistent link: https://www.econbiz.de/10001035530
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Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10002314508
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Relationship marketing and service : an update
Grönroos, Christian - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
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Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10013501961
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Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10004765667
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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Internationalization strategies for services : a retrospective
Grönroos, Christian - In: The journal of services marketing 30 (2016) 2, pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
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Service productivity as mutual learning
Grönroos, Christian; Ojasalo, Katri - In: International journal of quality and service sciences 7 (2015) 2/3, pp. 296-311
Persistent link: https://www.econbiz.de/10011400704