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~subject:"Diffusion of innovation"
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How attractive is a locale to e-tailers? : introducing a regional e-tailing adoption model for non-metropolitan India
Banerjee, Shankhadeep
;
Seetharaman, Priya
- In:
IIMB management review
34
(
2022
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10013414131
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