Purpose – Extant research has yielded conflicting results regarding the relationship between adoption of green supply chain management (GSCM) practices and competitive advantage. The purpose of this paper is to further investigate this relationship by examining the case of green reverse...

Purpose – A comprehensive evaluation of the constructs that contribute to the incorporation of a supply chain innovation into an organization is markedly absent in the literature. Even in academic fields where the post‐adoption diffusion stages of acceptance, routinization, and assimilation...