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Although IPv6 has been the next generation Internet protocol for nearly 15 years, new evidences indicate that transitioning from IPv4 to IPv6 is about to become a more pressing issue. This paper attempts to quantify if and how such a transition may unfold. The focus is on ``connectivity...
Persistent link: https://www.econbiz.de/10009438895
As new network services emerge, questions about service deployment and network choices arise. Although shared networks, such as the Internet, offer many advantages, combining heterogeneous services on the same network need not be the right answer as it comes at the cost of increased complexity....
Persistent link: https://www.econbiz.de/10009438896
New network technologies constantly seek to displace incumbents. Their success depends on technological superiority, the size of the incumbent's installed base, users' adoption behaviors, and various other factors. The goal of this paper is to develop an understanding of competition between...
Persistent link: https://www.econbiz.de/10009438975
New network technologies constantly seek to displace incumbents. Their success depends on technological superiority, the size of the incumbent’s installed base, users’ adoption behaviors, and various other factors. The goal of this paper is to develop an understanding of competition between...
Persistent link: https://www.econbiz.de/10009439203
There has been significant recent interest in studying consumer behavior in sponsored search advertising (SSA). Researchers have typically used daily data from search engines containing measures such as average bid, average ad position, total impressions, clicks and cost for each keyword in the...
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We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms. We use this dataset to study the...
Persistent link: https://www.econbiz.de/10012938439
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