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Industrial marketing management : the international journal for industrial and high-tech firms
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How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
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Which is more effective for platform performance : punishments or incentives?
Liu, Yi
;
Gao, Wei
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 117-128
Persistent link: https://www.econbiz.de/10014306711
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