There is sufficient empirical evidence that some groups, e.g., females, are less likely to see advertisements related to economic opportunities, such as employment ads or education degree program ads. More importantly, such biases in advertisements may not be due to any deliberate discrimination...

There is sufficient empirical evidence that some groups, e.g., females, are less likely to see advertisements related to economic opportunities, such as employment ads or education degree program ads. More importantly, such biases in advertisements may not be due to any deliberate discrimination...

Effective use of data from digital platforms and related technological ecosystems could be key to mitigating the spread of the COVID-19 pandemic. Data from smartphones, GPS, and wearable fitness trackers can combine with sophisticated algorithms to trace networks of contact with COVID-19...

With today’s technological advancements, mobile phones and wearable devices have become extensions of an increasingly diffused and smart digital infrastructure. In this paper, we examine mobile health (mHealth) platforms and their health and economic impacts on the outcomes of chronic disease...

Online platforms often ask their users to refer friends in exchange for a reward. This paper addresses how referral decisions and referral quality evolve throughout the customer's life cycle as a function of service usage, experience level, and past referral behavior. Our analysis is based on a...

This paper empirically investigates how a video game live streaming platforms’ effort to reward time spent on the platform has an unintended consequence on video game streamers. Live streaming platforms employ various strategies to encourage viewers to consume content on their platform. A...

Word-of-mouth (WOM) plays an increasingly important role in shaping consumers’ behavior and preferences as users’ opinions and choices are frequently shared in social media. In this paper, we examine whether latent personality traits of online users accentuate or attenuate the effectiveness...