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Managing brands in the platform economy : an integrated perspective
Schumacher, Martin - 2021
Persistent link: https://www.econbiz.de/10012671307
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"Every company needs to have a strategy for the platform economy"
Choudary, Sangeet Paul (interviewee);  … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 36 (2019) 2, pp. 7-11
Persistent link: https://www.econbiz.de/10012010914