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Digital platform
Digitalisierung
11
Digitization
11
Organisatorischer Wandel
8
Organizational change
8
Consumer behaviour
4
Customer integration
4
Konsumentenverhalten
4
Kundenintegration
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3
Business network
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Innovation management
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Innovationsmanagement
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Insurance
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Insurance marketing
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Marknadsföring Försäkringar
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Service-Dominant Logic
3
Service-dominant logic
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Unternehmensnetzwerk
3
Value creation
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Beziehungsmarketing
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Bundling strategy
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Computerspieleindustrie
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Digital servitization
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Digital transformation
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Digitale Plattform
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Digitalization
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E-commerce
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Electronic Commerce
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Geschäftsmodell
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Leistungsbündel
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Marknadsföring Finansiella tjänster
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Open Innovation
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Open innovation
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Relationship marketing
2
Resource-based view
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Ressourcenorientierter Ansatz
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Alexander, Matthew
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Blasco-Arcas, Lorena
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Chen, Tom
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Gidhagen, Mikael
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Jonas, Julia M.
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Journal of business research : JBR
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Determinants of digitally instigated insurance relationships
Gidhagen, Mikael
;
Gebert Persson, Sabine
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009388878
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2
Organizing actor engagement : a platform perspective
Blasco-Arcas, Lorena
;
Alexander, Matthew
;
Sörhammar, David
- In:
Journal of business research : JBR
118
(
2020
),
pp. 74-85
Persistent link: https://www.econbiz.de/10012287589
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