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From electronic WOM to social eWOM : bridging the trust deficit

Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356

Persistent link: https://www.econbiz.de/10011771032

From customer to actor value propositions : an analysis of digital transaction platforms

Hokkanen, Harri; Hänninen, Mikko; Yrjölä, Mika; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 257-279

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Collaborative value co-creation in the platform economy

Smedlund, Anssi (ed.); Lindblom, Arto (ed.); … - 2018 - 1st edition 2018

Persistent link: https://www.econbiz.de/10011822757

Collaborative Value Co-creation in the Platform Economy

Smedlund, Anssi (ed.); Lindblom, Arto (ed.); … - 2018

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics...

Persistent link: https://www.econbiz.de/10012396790

Consumer-to-consumer e-commerce : outcomes and implications

Yrjölä, Mika; Rintamäki, Timo; Saarjärvi, Hannu; … - In: The international review of retail, distribution and … 27 (2017) 3, pp. 300-315

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Customer value in the sharing economy platform : the Airbnb case

Nguyen, Hong Ngoc; Rintamäki, Timo; Saarijärvi, Hannu - In: Collaborative value co-creation in the platform economy, (pp. 225-246). 2018

Persistent link: https://www.econbiz.de/10011885480