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The Value of Pop-up Stores on Retailing Platforms : Evidence from a Field Experiment with Alibaba
Zhang, Dennis - 2019
We study the value of short-lived and experiential-oriented pop-up stores, a popular type of omni-channel retail strategy, on both retailers that participate in pop-up store events and retailing platforms that host these retailers. We conducted a large-scale randomized field experiment with...
Persistent link: https://www.econbiz.de/10012899935
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The value of pop-up stores on retailing platforms : evidence from a field experiment with Alibaba
Zhang, Dennis J.; Dai, Hengchen; Dong, Lingxiu; Wu, Qian; … - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5142-5151
Persistent link: https://www.econbiz.de/10012125942
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The long-term and spillover effects of price promotions on retailing platforms : evidence from a large randomized experiment on Alibaba
Zhang, Dennis J.; Dai, Hengchen; Dong, Lingxiu; Qi, Fangfang - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2589-2609
Persistent link: https://www.econbiz.de/10012254427
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NetEase Cloud Music data
Zhang, Dennis J.; Hu, Ming; Liu, Xiaofei; Wu, Yuxiang; … - In: Manufacturing & service operations management : M & SOM 24 (2022) 1, pp. 275-284
Persistent link: https://www.econbiz.de/10012818351
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10012038218