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Digital platform
Consumer behaviour
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Mai, Enping
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Journal of promotion management : innovations in planning and applied research
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Power of the platform : exploring the promotional effect of influencers to make a difference
Kowalczyk, Christine M.
;
Mai, Enping
;
Waldsmith, Casey
; …
- In:
Journal of promotion management : innovations in …
31
(
2025
)
3
,
pp. 369-395
Persistent link: https://www.econbiz.de/10015339340
Saved in:
2
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
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