In this paper, we investigate the optimal reward scheme design problem for online crowdfunding projects where project backers' reward item selection is assumed to follow the multinomial logit choice model. Our model shows that project creator's effective marginal profit from each reward item is...

To promote charitable giving, donation-based crowdfunding platforms adopted match offers, whereby leadership donors commit to matching the contribution of other donors at a given rate. While match offers have great potential to improve fundraising performance, a lot remains unknown about how and...

Online peer-to-peer (P2P) lending, one of the most successful technology-enabled initiatives in the fintech revolution, has drastically changed the way individual investors and borrowers meet and transact. While prior research has found herding among investors at the listing level, such social...

Despite the increasing popularity of product sampling promotions in e-commerce, empirical research investigating its sales impacts and mechanism still lags. The objective of this paper, therefore, is to investigate the economic impact of online product sampling promotions on e-commerce...

The sharing economy has radically reshaped marketing thought and practice. Prior research has yet to examine whether and how a platform-level buyer protection insurance (PPI) impacts the buyers and sellers in the sharing economy. We exploit a natural experiment of an unexpected system glitch...

The sharing economy has experienced rapid growth in recent years. Despite the social and economic impact, the sharing economy platform suffers from information asymmetry and a lack of government enforcement. Apart from customer reviews, platform disclosure is also a valuable source to provide...