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Digital platform
Consumer behaviour
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Konsumentenverhalten
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Abfallvermeidung
9
Food consumption
9
Lebensmittelkonsum
9
Waste prevention
9
Beziehungsmarketing
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Food
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Lebensmittel
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Relationship marketing
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Social Web
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Social web
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Collective consumption
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Emotion
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Marketing management
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Marketingmanagement
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Qualitative methods
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Social Marketing
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Social marketing
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Target group
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Zielgruppe
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Activity focus group method
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B2B
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Balanced centricity
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Brand
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Brand management
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Brand revitalization
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Business network
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Business start-up
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Collaborative engagement platform
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Complexity
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Consumption practices
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Consumption theory
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Cultural branding
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Customer orientation
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Customer satisfaction
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Customer value
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Digitale Plattform
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Digitalisierung
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Leipämaa-Leskinen, Hanna
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Makkonen, Hannu
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Närvänen, Elina
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European journal of marketing
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Understanding collaborative consumption
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ECONIS (ZBW)
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Self-regulating a collaborative engagement platform : case REKO
Leipämaa-Leskinen, Hanna
;
Närvänen, Elina
;
Makkonen, …
- In:
Understanding collaborative consumption
,
(pp. 54-66)
.
2024
Persistent link: https://www.econbiz.de/10014566194
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The rise of collaborative engagement platforms
Leipämaa-Leskinen, Hanna
;
Närvänen, Elina
;
Makkonen, …
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 26-49
Persistent link: https://www.econbiz.de/10013502327
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