Crowdfunding has emerged as an alternative financing tool in recent years. The growth of crowdfunding platforms is a clear elucidation of its acceptance by the people involved in seeking and contributing funds. For Malaysian customers who mostly prefer Islamic financing and banking, crowdfunding...

Purpose - A framework is suggested in this paper which will help crowdfunding platforms to match projects according to expectations of funders, leading to successful campaigns and thus increase the profitability of the crowdfunding platform.Research design, data, and methodology – The paper is...