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Digital platform
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
20
Relationship marketing
20
Brand image
15
Markenimage
15
Brand management
13
Markenführung
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Advertising effects
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Werbewirkung
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Brand
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Computerspiel
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Markenartikel
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Video game
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Internet marketing
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Online-Marketing
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Advertising
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Werbung
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Beschwerdemanagement
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Complaint management
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Marketing
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Viral marketing
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Virales Marketing
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India
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Advergames
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Cognition
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Game theory
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Indien
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Kognition
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Online retailing
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Online-Handel
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Perception
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Product Placement
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Product placement
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Sreejesh, S.
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Dwivedi, Yogesh K.
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Ghosh, Tathagata
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Manu C
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Paul, Justin
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Sahoo, Debajani
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Telang, Achyut
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of strategic marketing
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ECONIS (ZBW)
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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2
Addressing service failure and initiating service recovery in online platforms : literature review and research agenda
Manu C
;
Sreejesh, S.
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 658-689
Persistent link: https://www.econbiz.de/10012653604
Saved in:
3
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
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