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~subject:"Digital servitization"
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Digital servitization
Digitalisierung
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Organisatorischer Wandel
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Organizational change
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Consumer behaviour
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Customer integration
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Service-Dominant Logic
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Unternehmensnetzwerk
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Marknadsföring Finansiella tjänster
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Tronvoll, Bård
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
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2
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
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