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Mixing user- and publisher-generated content : quantifying the spillover effect of user-generated content in a hybrid content environment
Chae, Inyoung; Schweidel, David A.; Evgeniou, Theodoros; … - In: Journal of interactive marketing 60 (2025) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10015187593
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What holds attention? : linguistic drivers of engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
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Paywall suspensions and digital news subscriptions
Chae, Inyoung; Ha, Jihyeon; Schweidel, David A. - In: Marketing science 42 (2023) 4, pp. 729-745
Persistent link: https://www.econbiz.de/10014317640