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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: Electronic word of mouth as a promotional technique : …, (pp. 86-104). 2020
Persistent link: https://www.econbiz.de/10012263251