Narrow search
Showing 1 - 6 of 6
Cover Image
Public relations in Africa's public sector : a crisis situational analysis of South Africa and Nigeria
Agu, Emeka; Adeola, Ogechi; Ibelegbu, Oserere; Esho, Ebes - In: Public Sector Marketing Communications Volume I : …, (pp. 147-176). 2022
Persistent link: https://www.econbiz.de/10013415083
Cover Image
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi; Edeh, Jude Ndubuisi; Hinson, Robert - In: Digital Business in Africa : Social Media and Related …, (pp. 3-13). 2022
Persistent link: https://www.econbiz.de/10013282668
Cover Image
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi; Hinson, Robert; Edeh, Jude Ndubuisi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 299-311). 2022
Persistent link: https://www.econbiz.de/10013282706
Cover Image
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023
Persistent link: https://www.econbiz.de/10014289805
Cover Image
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503
Cover Image
Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...
Persistent link: https://www.econbiz.de/10013270864