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The creator economy : managing ecosystem supply, revenue sharing, and platform design
Bhargava, Hemant K. - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5233-5251
Persistent link: https://www.econbiz.de/10013369299
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Sales force compensation design for two-sided market platforms
Bhargava, Hemant K.; Rubel, Olivier - In: Journal of marketing research 56 (2019) 4, pp. 666-678
Persistent link: https://www.econbiz.de/10012177616
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On optimal auctions for mixing exclusive and shared matching in platforms
Bhargava, Hemant K.; Csapó, Gergely; Müller, Rudolf - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2653-2676
Persistent link: https://www.econbiz.de/10012254439
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Platform data strategy
Bhargava, Hemant K.; Rubel, Olivier; Altman, Elizabeth J.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
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Fending off critics of platform power with differential revenue sharing : doing well by doing good?
Bhargava, Hemant K.; Wang, Kitty; Zhang, Xingyue Luna - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8249-8260
Persistent link: https://www.econbiz.de/10014280136