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Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective
Tian, Jiamian; Vanderstraeten, Johanna; Matthyssens, Paul - In: Industrial marketing management : the international … 92 (2021), pp. 14-33
Persistent link: https://www.econbiz.de/10012490924
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Platform-based servitization and business model adaptation by established manufacturers
Tian, Jiamian; Coreynen, Wim; Matthyssens, Paul; Lei, Shen - In: Technovation : the international journal of … 118 (2022), pp. 1-21
Persistent link: https://www.econbiz.de/10014249407
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Platform ecosystem development in an institutionalized business market : the case of the asset management industry
Hendricks, Leeya; Matthyssens, Paul - In: The journal of business & industrial marketing 38 (2023) 2, pp. 395-413
Persistent link: https://www.econbiz.de/10013539275
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The co-evolution of actor engagement and value co-creation on digital platforms
Hendricks, Leeya; Matthyssens, Paul; Kowalkowski, Christian - 2025
Persistent link: https://www.econbiz.de/10015371651