Online-to-offline (O2O) platforms such as Groupon and ClassPass match excess offline capacity with online demand but are struggling for profitability in practice. We analytically study two commonly observed O2O pricing approaches, per-use pricing and subscription pricing. We examine how each...

Online service platforms that enable customers to connect with a large population of independent servers have been successfully developed in many sectors, including transportation, lodging, and delivery, among others. We ask a basic, yet fundamentally important, question - who should set the...

Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online marketplaces adopt...