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Optimal advertising structure in the presence of a platform owner's entry

Wu, Xiangxiang; Zha, Yong - In: Transportation research : an international journal 191 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015097449

Competing platform owners' entry and an OEM's cooperation response

Wu, Xiangxiang; Zha, Yong; Liang, Liang - In: International transactions in operational research : a … 31 (2024) 5, pp. 3318-3340

Persistent link: https://www.econbiz.de/10014533529

Impact of a contract manufacturer's entry on two competing platforms' sourcing strategies

Wu, Xiangxiang; Zha, Yong - In: International journal of production economics 273 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015050848

Competing OEMs' responses to a developer's services installation and strategic update of platform quality

Wu, Xiangxiang; Zha, Yong; Ling, Liuyi; Yu, Yugang - In: European journal of operational research : EJOR 297 (2022) 2, pp. 545-559

Persistent link: https://www.econbiz.de/10013259776

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces

Zha, Yong; Li, Quan; Huang, Tingliang; Yu, Yugang - 2022

Information sharing becomes increasingly important in recent years as online platforms gather massive consumer information that is typically invisible by upstream manufacturers and competing sellers/retailers. We study an online platform’s demand information sharing strategy in a distribution...

Persistent link: https://www.econbiz.de/10014078589

Dominance, bargaining power and service platform performance

Zhang, Jiahong; Zha, Yong; Yue, Xiaohang; Hua, Zhongsheng - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 312-324

Persistent link: https://www.econbiz.de/10011516513

Online demand disruption in the presence of constrained capacity

Chen, Yujing; Zha, Yong; Wang, Dong; Bi, Gongbing - In: International transactions in operational research : a … 31 (2024) 4, pp. 2591-2612

Persistent link: https://www.econbiz.de/10014513269

Strategic information sharing of online platforms as resellers or marketplaces

Zha, Yong; Li, Quan; Huang, Tingliang; Yu, Yugang - In: Marketing science 42 (2023) 4, pp. 659-678

Persistent link: https://www.econbiz.de/10014317637

Comparing three contract types to optimize profits in service firm : a digital service platform relationships

Tarpey, Richard; Yue, Jinfeng; Zha, Yong; Zhang, Jiahong - In: Journal of service theory and practice 34 (2024) 4, pp. 621-635

Persistent link: https://www.econbiz.de/10015055441

Cooperation or coopetition? : online platforms' private label products encroachment and brand manufacturers' pricing model selection

Zha, Yong; Ren, Lixiang; Li, Quan - 2025

Persistent link: https://www.econbiz.de/10015373162