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Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
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From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri; Hänninen, Mikko; Yrjölä, Mika; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
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Digital transformation of business-to-business sales : what needs to be unlearned?
Mattila, Malla; Yrjölä, Mika; Hautamäki, Pia - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 113-129
Persistent link: https://www.econbiz.de/10012584522
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Digital platforms as disrupting business models for internationalisation
Yrjölä, Mika; Mattila, Malla; Hautamäki, Pia; … - In: Business models and firm internationalisation, (pp. 114-133). 2022
Persistent link: https://www.econbiz.de/10012872731
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From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10014558995