Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Digitalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-marketing capability : scal...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digitalisierung
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
6
Social web
6
Distribution channel
5
Marketing management
5
Marketingmanagement
5
Vertriebsweg
5
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Brand management
3
Customer satisfaction
3
Digitization
3
Kundenzufriedenheit
3
Markenführung
3
Affective climate
2
Affective events theory
2
Algorithm
2
Algorithmus
2
Artificial intelligence
2
Big Data
2
Big data
2
Brand image
2
CRM capabilities
2
Capability approach
2
Capability-Ansatz
2
Competitive advantage
2
Customer analysis
2
Customer feedback
2
Customer performance
2
Customer relationship management
2
Customers
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Herhausen, Dennis
3
DeLuca, Luigi M.
1
Grewal, Dhruv
1
Kleijnen, Mirella H. P.
1
Ludwig, Stephan
1
Miočević, Dario
1
Morgan, Robert E.
1
Ordenes, Francisco Villarroel
1
Rossi, Andrea
1
Troilo, Gabriele
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How and when do big data investments pay off? : the role of marketing affordances and service innovation
DeLuca, Luigi M.
;
Herhausen, Dennis
;
Troilo, Gabriele
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 790-810
Persistent link: https://www.econbiz.de/10012587474
Saved in:
2
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert E.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
Saved in:
3
The future of digital communication research : considering dynamics and multimodality
Grewal, Dhruv
;
Herhausen, Dennis
;
Ludwig, Stephan
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10013364280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
