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Proaktive Marketing- und Vertriebs-Impulse : Content, Automatisierung, KI, Daten & Trends – worauf sich das B2B- und B2C-Business vorbereiten müssen
Mörk, Olaf - 2023
Einführung: Wieso sich Marketing und Vertrieb bis zum Jahr 2030 drastisch wandeln -- Internet of THINK (IoTK) und Avatare treiben die Automatisierung von Marketing und Vertrieb -- Der MarTech-Dschungel – dieser Einblick sorgt für zukünftigen Durchblick bei B2B und B2C -- Die Situative...
Persistent link: https://www.econbiz.de/10014426429
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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The digital transformation of the marketing department : how marketing executives can increase the expertise of their teams on a step-by-step basis
Dmoch, Thomas - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 38-43
Persistent link: https://www.econbiz.de/10012035345
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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian; Wagner, David; Scheck, Barbara - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das - In: International journal of public sector performance … 6 (2020) 2, pp. 246-259
Persistent link: https://www.econbiz.de/10012206479
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The Palgrave handbook of interactive marketing
Wang, Cheng Lu (ed.) - 2023
Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...
Persistent link: https://www.econbiz.de/10013504771
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Maintenance in digitalised manufacturing : Delphi-based scenarios for 2030
Bokrantz, Jon; Skoogh, Anders; Berlin, Cecilia; Stahre, … - In: International journal of production economics 191 (2017), pp. 154-169
Persistent link: https://www.econbiz.de/10011746552