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Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara; Koponen, Jonna; Nickell, David - In: Nordic journal of business : NJB 71 (2022) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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Accelerated internationalization among inexperienced digital entrepreneurs : toward a holistic entrepreneurial decision-making model
Gabrielsson, Mika; Raatikainen, Markus; Julkunen, Saara - In: Management international review : MIR ; journal of … 62 (2022) 2, pp. 137-168
Persistent link: https://www.econbiz.de/10013272928