Scientific and technical developments and progressive digitization in almost all areas of life have led to the development of a new type of digital customer, with specific requirements and expectations for suppliers of goods and services. Customers, in particular consumers, are one of the key...

In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these...