Dieses Buch untersucht menschliche Entscheidungsfindung und erklärt wie die Verhaltenswissenschaft Menschen helfen kann, rationalere Entscheidungen zu treffen. Moderne ökonomische Erkenntnisse werden realitätsnah auf politische Themen angewandt, um verhaltensorientiert dem Gemeinwohl zu...

Verhaltensökonomie -- Digitale Verhaltensökonomie -- Verhaltensökonomie und Finanzierung -- Finanzverhaltensweisen -- Marktkommunikation -- Künstliche Intelligenz -- Big Data Ethik -- Diskussion -- Fazit.

A growing body of academic research in the field of behavioural economics, political science and psychology demonstrate how an invisible hand can nudge people's decisions towards a preferred option. Contrary to the assumptions of the neoclassical economics, supporters of nudging argue that...

The currently ongoing COVID-19 crisis challenges healthcare around the world. The call for global solutions in international healthcare pandemic outbreak monitoring and crisis risk management has reached unprecedented momentum. Digitalization, Artificial Intelligence (AI) and big data-derived...

Today enormous data storage capacities and computational power in the e-big data era have created unforeseen opportunities for big data hoarding corporations to reap hidden benefits from individual's information sharing, which occurs bit by bit in small tranches over time. This paper presents...

A growing body of academic research in the field of behavioural economics, political science and psychology demonstrate how an invisible hand can nudge people's decisions towards a preferred option. Contrary to the assumptions of the neoclassical economics, supporters of nudging argue that...

In the digital age, social media revolutionized human communication around the globe, yet also opened opportunities to unprecedentedly reap benefits from information sharing and big data generation. To this day completely undescribed remains that the implicit hidden persuasion opens a gate to...

The outbreak of the COVID pandemic has exacerbated the rise of AI, robots and algorithms in the economy, which is expected to completely disrupt employment patterns. With the advancement of technologies, employment patterns will shift to a polarization between AI’s rationality and humanness....