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~subject:"Digitalisierung"
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Digitalisierung
Consumer behaviour
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Social Web
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Beziehungsmarketing
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Brands
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Digitization
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Information overload
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NFT
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Online-Marketing
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SBT
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Saturation
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Web 3.0
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Ramadan, Zahy
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Farah, Maya F.
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Nsouli, Nour Zakaria
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Yunis, Manal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
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The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.
;
Ramadan, Zahy
;
Yunis, Manal
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-149)
.
2022
Persistent link: https://www.econbiz.de/10013281294
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