This report outlines the core component research necessary to commence a website build to market a small company, namely - a local solicitors. The purpose of the internship corresponding to this report was to apply the technical and theoretical knowledge garnered from studying for the...

With the onset of the digital age, internet access for everyone, and e-Commerce models of business and marketing now mainstream (LinkedIn Full-Funnel Marketing White Paper Series, 2016; HubSpot Academy, 2016), how does a household name like Tiffany & Co. successfully translate a brand icon so...

Digital technology is the representation of information in bits, reducing the costs of collecting, storing, and parsing customer data. This has led to a reduction of five costs: Search costs, replication costs, transportation costs, tracking costs, and verification costs. In this article, we...