The digital revolution starts a new innovation cycle for the function of pricing and revenue management (PRM). Personalized content means the availability of customer preference data that can be used to microsegment customers and allow to move steps closer to a theoretical profit optimum of...

Digital products are differentiated from online and offline physical products in important ways. This paper studies the influence of digital products on existing channels and the optimal multichannel management strategy in the context of the book industry. Using individual-level online...