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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James W.
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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2
Artificial intelligence in healthcare : the value co-creation process and influence of other digital health transformations
Swan, Eric L.
;
Peltier, James W.
;
Dahl, Andrew J.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10014475085
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3
Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.
;
Dahl, Andrew J.
;
Peltier, James W.
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
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4
Anticipatory value-in-use in early-stage digital health service transformations : how consumers assess value propositions before and after abrupt, exogenous shocks
Dahl, Andrew J.
;
Peltier, James W.
;
Swan, Eric L.
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303678
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5
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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