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Navigating the digital media evolution in advertising
Choi, Yung Kyun; Song, Ji Hee - In: International journal of advertising : the review of … 43 (2024) 5, pp. 775–776
Persistent link: https://www.econbiz.de/10014551084
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Digital transformation and advertising : insights from the 2020 ICAMA-KAS conference : editorial
Seo, Yuri; Lee, Jong-Ho - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1245-1246
Persistent link: https://www.econbiz.de/10012802299
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Digital Transformation and Advertising : Insights from the 2020 ICAMA-KAS Conference
Seo, Yuri; Lee, Jong-Ho - 2023
The papers in this special issue were selected from the best papers presented at the 2020 International Conference of Asian Marketing Association and Korean Advertising Society (ICAMA-KAS) co-hosted by the Korean Marketing Association (KMA) and the Korean Advertising Society. Due to the on-going...
Persistent link: https://www.econbiz.de/10014261452