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The digital transformation of the marketing department : how marketing executives can increase the expertise of their teams on a step-by-step basis

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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany

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Business strategy and the management of digital marketing

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Digital marketing : the opportunity and the imperative

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The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

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Digital marketing strategy : create strategy, put it into practice, sell more

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"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

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Finnish experts' perceptions of digital healthcare forms in 2035 and the anticipated healthcare workforce impacts : a Delphi study

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