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Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
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Metaverse retail : pioneering research avenues for tomorrow's marketplace
Klaus, Philipp; Manthiou, Aikaterini - In: Journal of retailing and consumer services 78 (2024), pp. 1-4
Persistent link: https://www.econbiz.de/10015095102
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Is digital fashion the future of the metaverse? : insights from YouTube comments
Van Ha Luong; Tarquini, Annalisa; Anadol, Yaprak; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015095387
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How luxury retail will change forever : the role of atmospherics in the digital era
Klaus, Philipp - In: Journal of retailing and consumer services 68 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013366371
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Future research directions : enhancing the citizenship experience
Kuppelwieser, Volker; Klaus, Philipp - In: Journal of retailing and consumer services 81 (2024), pp. 1-4
Persistent link: https://www.econbiz.de/10015117840
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The dynamics of CIO derailment : how CIOs come undone and how to avoid it
Gerth, Anthony B.; Peppard, Joe - In: Business horizons 59 (2016) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10011422839