Despite widespread academic and practitioner interest in non-fungible tokens (NFTs) as a form of digital assets, little is known about how consumers perceive NFT value. This exploratory research investigates why people create, trade or collect NFTs, what value they derive from them, and how...

Key stakeholders across different industries with competing visions, motivations and technology bets are investing significant financial resources in developing the building blocks of the metaverse. The purpose of this opinion piece aimed primarily at practitioners is to explore the key...