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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
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I'll trade you diamonds for toilet paper : consumer reacting, coping and adapting behaviors in the COVID-19 pandemic
Kirk, Colleen P.
;
Rifkin, Laura Schrier
- In:
Journal of business research : JBR
117
(
2020
),
pp. 124-131
Persistent link: https://www.econbiz.de/10012285544
Saved in:
3
The reputation economy : a tale as old as time or a new paradigm?
Rifkin, Laura Schrier
;
Corus, Canan
;
Kirk, Colleen P.
- In:
The SAGE handbook of social media marketing
,
(pp. 437-455)
.
2022
Persistent link: https://www.econbiz.de/10013368598
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