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Persistent link: https://www.econbiz.de/10012584524

Three essays on digital and non-digital transformations in business-to-business markets

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The study on digital marketing influences on sales for B2B start-ups in South Asia

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South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

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Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy

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The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs

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Comparing digital strategies and social media usage in B2B and B2C industries in Spain

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B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditioning industry

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The emergence of B2B omni-channel marketing in the digital era : a systematic literature review

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Digitalizing customer journeys in B2B markets

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