Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Digitization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Easy, Breezy, Risky : Lay Inve...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digitization
Consumer behaviour
31
Konsumentenverhalten
31
Theorie
11
Theory
11
Advertising effects
10
Internet marketing
10
Online-Marketing
10
Werbewirkung
10
Experiment
9
Marketing management
9
Marketingmanagement
9
Intertemporal choice
8
Intertemporale Entscheidung
8
Advertising
7
Werbung
7
Behavioral economics
6
Food
6
Lebensmittel
6
Mobile Business
6
Mobile business
6
Verhaltensökonomik
6
Beziehungsmarketing
5
Data protection
5
Datenschutz
5
Decision theory
5
Discounting
5
Diskontierung
5
Eating habit
5
Entscheidungstheorie
5
Ernährungsverhalten
5
Feldforschung
5
Field research
5
Gesundheitsrisiko
5
Health risk
5
Mobile communications
5
Mobilkommunikation
5
Relationship marketing
5
Big data
4
Digitalisierung
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
4
Author
All
Bart, Yakov
4
Aksehirli, Zeynep
1
Alessandri, Todd
1
Andrews, Michelle
1
Bhattacharya, Abhi
1
Broekhuizen, Thijs
1
Chae, Inyoung
1
Chan, Kwong
1
Chen, Zoey
1
Dong, John Qi
1
Drori, Netanel
1
Fabian, Nicolai
1
Haenlein, Michael
1
Herstein, Ram
1
Inman, J. Jeffrey
1
Kupor, Daniella
1
Libai, Barak
1
Longoni, Chiara
1
Pauwels, Koen
1
Rosario, Ana Babić
1
Schweidel, David A.
1
Stephen, Andrew T.
1
Thomaz, Felipe
1
Verhoef, Peter C.
1
more ...
less ...
Published in...
All
Break the wall : why and how to democratize digital in your business
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of digitalization on internationalization from an internalization theory lens
Drori, Netanel
;
Alessandri, Todd
;
Bart, Yakov
;
Herstein, Ram
- In:
Long range planning : LRP ; international journal of …
57
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014529411
Saved in:
2
Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.
;
Broekhuizen, Thijs
;
Bart, Yakov
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
Saved in:
3
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
4
2 Frame Digital Transformation
Aksehirli, Zeynep
;
Bart, Yakov
;
Chan, Kwong
;
Pauwels, Koen
- In:
Break the wall : why and how to democratize digital in …
,
(pp. 9-14)
.
2022
Persistent link: https://www.econbiz.de/10015392220
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
