Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical...

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

Frontmatter --Contents --Preface --Chapter 1 AIC Algorithm for Employee Motivation --Chapter 2 Big Data Analytics in Predicting Consumer --Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia --Chapter 4 Customer Vision with Big Data Analytics --Chapter 5 Digital Transformation...