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Telling stories in the digital space : a marketing perspective
Ahuja, Yukti
;
Loura, Indu
- In:
Manthan : journal of commerce and management
5
(
2018
)
2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10012025927
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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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