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The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective
Guenzi, Paolo; Nijssen, E. J. - In: European journal of marketing 57 (2023) 3, pp. 745-770
Persistent link: https://www.econbiz.de/10014226008
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In search of digital solution sellers : the role of non-monetary motivation and empowering leadership behaviors
Guenzi, Paolo; Nijssen, E. J. - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 253-273
Persistent link: https://www.econbiz.de/10015192654
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The impact of digital transformation on salespeople : an empirical investigation using the JD-R model
Guenzi, Paolo; Nijssen, E. J. - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 130-149
Persistent link: https://www.econbiz.de/10012584523
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Mastering the digital transformation of sales
Guenzi, Paolo; Habel, Johannes - In: California management review 62 (2020) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10012309189