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Digital analytics : modeling for insights and new methods

Gupta, Shaphali; Leszkiewicz, Agata; Kumar, V.; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 26-43

Persistent link: https://www.econbiz.de/10012299805

Special issue on marketing perspectives on digital business models

Verhoef, Peter C. (ed.); Bijmolt, Tammo H. A. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012134251

Marketing perspectives on digital business models : a framework and overview of the special issue

Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349

Persistent link: https://www.econbiz.de/10012134254

Challenges at the marketing-operations interface in omni-channel retail environments

Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874

Persistent link: https://www.econbiz.de/10012420638

Privatsphäre-Management im digitalen Zeitalter

Eisenbeiß, Maik - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 631-645). 2020

Persistent link: https://www.econbiz.de/10012302742

Marketing in a digital world

Klein, Kristina; Eisenbeiß, Maik; Dulle, Maik; … - In: Diginomics Research Perspectives : The Role of …, (pp. 13-33). 2022

Persistent link: https://www.econbiz.de/10013426270

"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

Persistent link: https://www.econbiz.de/10012107488