Nowadays, many traditional services have been moved or planning to move to the electronic environment. As a result of this movement enterprises need to realize the users’ motivations regarding the electronic service applications. Electronic services have been classified on two dimensions, the...

"In a world where technology evolves rapidly, traditional business models face unprecedented challenges. Companies must adapt to the accelerating pace of innovation, which demands agile strategies and the integration of new technologies to remain competitive. The rise of digital platforms,...